
THE HONGQI EXPERIENCE

Hongqi is created for those who understand that true status is felt, not displayed.
Every curve reflects heritage. Every detail reflects discernment. Every drive reflects a life shaped by ambition, refinement, and confidence.
This is where craftsmanship meets comfort.

Brand Concept
The brand concept of Hongqi highlights "new nobility", "new exquisiteness" and "new feelings", unites oriental tradition with global mastery, advanced technologies, and elevated lifestyle experiences to shape extraordinary products and services.
Design Language

Cascade of Prestige
Harmonious design that balances elegance with commanding strength

Signature of Excellence
A commanding grille crowned with the flag emblem, uniting heritage with modern strength
Beacon of Greatness
Cutting-edge LED design that guides every journey with honor

Refined Flow of Sihouette
Dignified and powerful, echoing Hongqi’s aerodynamic silhouette
Product Lines
L Series
Limousine Line

S Series
Sport Line

H Series
Luxury Line

Q Series
Commercial Line

By 2030, Hongqi will produce 21 new products covering the entire family's four series.

